Allen Family Partners with Westside Produce: JA17 Allen Family Farms Label Launches with Proceeds Supporting Oishei Children’s Hospital

Westside Produce is launching the JA17 Allen Family Farms label this September, blending agricultural heritage, a high-profile family name, and charitable giving. The label represents a collaboration with the Allen family, including NFL quarterback Josh Allen, whose family has deep roots in farming and a long-standing partnership with Westside Produce.

A Legacy in Agriculture

The Allen family has been growing cantaloupes and other produce with Westside Produce for decades. Their longstanding partnership has helped build Westside Produce’s melon program while establishing a reputation for high-quality, farm-grown products. The JA17 Allen Family Farms label represents both the family’s legacy and their ongoing commitment to excellence in agriculture.

Joel Allen, a family member involved in the farm operations, explained that the label reflects generations of hard work and perseverance. “This has been a dream of mine as it represents hard work, perseverance, and the belief that farmers play a vital role in today’s world,” he said. “These ideologies parallel with my son, Josh, and his commitment to football, so we are proud to offer this box as a reminder of that while also offering a great-tasting, wholesome fruit that is beneficial to consumers.”

Giving Back to the Community

Beyond celebrating family heritage, the JA17 Allen Family Farms label supports the Patricia Allen Fund at Oishei Children’s Hospital in Buffalo, New York, which was established in honor of Josh Allen’s grandmother. The fund provides critical pediatric healthcare resources for children and families. Josh Allen shared his personal connection to the initiative: “OCH and the Patricia Allen Fund is something that I hold near and dear to my heart. This is another opportunity to give back and make instant positive change in our community.”

The charitable component underscores the Allen family’s commitment to giving back, showing that this launch is about more than just premium produce—it’s about creating impact that resonates both locally and nationally.

A Launch to Watch

The JA17 Allen Family Farms label will hit shelves in early September, aligning with the start of football season. By combining a recognizable family name, premium produce, and a charitable mission, Westside Produce is offering a unique product that appeals to both consumers and sports fans alike.

This launch demonstrates how family farms can connect agriculture, community, and culture. By tying quality produce to a legacy of hard work and charitable giving, Westside Produce and the Allen family have created a label that is as meaningful as it is delicious—proving that fresh fruit can carry a story as impactful as the family behind it.