Last month, Plenty Unlimited Inc. opened the world’s first farm to grow indoor, vertically farmed berries at scale in Richmond, Virginia. The Plenty Richmond Farm is designed to produce more than 4 million pounds of strawberries annually in less than 40,000 square feet by growing vertically on 30-foot-tall towers.
The farm will exclusively grow Driscoll’s strawberries, combining Plenty’s advanced technology with global premium berry leader Driscoll’s advanced genetics. The first strawberries from the farm will be available in early 2025.
“With agriculture serving as the Commonwealth’s largest private sector industry, Plenty choosing Virginia for the world’s first farm to grow indoor, vertically farmed berries at scale reinforces Virginia’s leading role in the controlled environment agriculture industry,” said Governor Glenn Youngkin. “Plenty’s farm will boost local agriculture production and drive economic development, all while diversifying against risks and protecting the environment. We look forward to supporting their innovative approaches to revolutionizing the industry, and know that Plenty’s success will be Virginia’s success.”
Every element of the Plenty Richmond Farm–including temperature, light and humidity–is precisely controlled through proprietary software to create the perfect environment for the strawberry plants to thrive. The farm uses AI to analyze more than 10 million data points each day across its 12 grow rooms, adapting each grow room’s environment to the evolving needs of the plants – creating the perfect environment for Driscoll’s proprietary plants to thrive and optimizing the strawberries’ flavor, texture and size. Even pollination has been engineered by Plenty, using a patent-pending method that evenly distributes controlled airflow across the strawberry flowers for more efficient and effective pollination than using bees, supporting more uniform strawberry size and shape.
“Partnering with Plenty for the launch of the Richmond Farm allows us to bring our premium strawberries closer to consumers in the Northeast, the largest berry consumption region in the U.S.,” said Soren Bjorn, Driscoll’s CEO. “By combining our 100 years of farming expertise and proprietary varieties along with Plenty’s cutting-edge technology, we can deliver the same consistent flavor and quality our customers love—now grown locally. This new innovative farm is a powerful step forward in continuing to drive category growth in new ways for our customers and consumers.”
The Plenty Richmond Farm is slated to bring more than 60 jobs to Virginia and is the first farm to open on Plenty’s 120-acre farm campus. The Plenty Richmond Farm Campus is the largest indoor vertical farm campus in the world and a projected $300 million investment that is planned to bring more than 300 total jobs to Virginia.
All information and photo's were sourced an taken from Plenty's News Release
